First, we found the perfect venue, Everyman Borough Yards – a boutique cinema that we could totally transform, brand and own. We worked with the client to highlight hero moments from the ad to bring them to life in a fun and innovative way. We constructed an upside -down room complete with a Christmas tree, presents and a festive fireplace, a bauble lift, a walk in snow globe and of course we had to make it snow!

We produced all show elements – including screen content and a surprise dance performance from the star of the ad.