hoopla came up with the idea to create a pop-up Summer House in the heart of Soho. Nine events and seven celeb filming days to generate months of fab social content to share far and wide! Four weeks of rental = a whole summer worth of content and brand advocacy.

hoopla found a dis-used kitchen in Soho and transformed it into a multi-purpose event space, we produced a gorgeous base layer creative and then for each event we changed the creative and re-styled to match the hero’d product – one day it was ice cream on the beach the next an Italian pizza party and then a DJ with dips!